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Mistakes Multinationals Make Doing Business in Africa
November 24 @ 6:00 pm - 7:30 pm150ZAR
With sluggish growth just about everywhere, Africa continues to represent a significant opportunity for many multinationals — one that is largely under-served and has significant long-term potential. However, some multinational companies often make critical mistakes.
In this session, we came up with a list of mistakes and suggestions on possible solutions multinationals still doing business in Africa or intending to penetrate the African market can use to beat the odds and even compete favorably with local competitors.